The Best Brazilian Presence Ever: Cafe Asia 2017

Ambassador Flavio Soares Damico and Head of Trade Sector of Embassy of Brazil in Singapore, Herbert Drummond, with Sapiens Global's team at Cafe Asia 2017
Ambassador Flavio Soares Damico and Head of Trade Sector of Embassy of Brazil in Singapore, Herbert Drummond, with Sapiens Global’s team at Cafe Asia 2017

Cafe Asia 2017, The 5th International Coffee & Tea Industry Expo organised by CEMS – Conference Exhibition Management Service and hosted by Singapore Coffee Association, was again a huge success. This year, the Brazilian presence  was a record: 12 represented companies with more than 20 different products in a 54 sqm area, showing the finest and most traditional Brazilian coffee.

The unique Brazilian edible coffee
The unique Brazilian edible coffee

 

After three days, with live demonstration and degustation of Brazilian coffee, our booth received more than 600 visitors, on a total of 67 business meetings, generating 42 commercial proposals over the two subsequent weeks.

Business negotiations are currently being developed among the producers in Brazil and distributors and consumers from five different countries: Malaysia, Indonesia, Thailand, Philippines and Singapore.

cafes-no-cafe-asia
Selection of Brazilian coffee at Cafe Asia 2017: Kaffe-Kantate, Vista da Fazenda, Café Caboclo, Café Campinho Solúvel and Café de Comer.

In Singapore, no more than 10 days after the exhibition end, the unique Brazilian edible coffee, “Cafe de Comer”, came to the market in three different point of sales in the island. It can be find at MOSH! Cafe in Sentosa Island , at Big Box in Jurong East and Bread King in Serangoon Gardens. There are more to come, as business talk are on the run.