Sapiens Global, truly as a Worldwide Business Matching platform, is connecting four entities over a single project: 1. A patent holder on nanotechnology field, from Europe; 2. A sports goods factory, in China; 3. A global licensing company in the sports arena; 4. A football team from Brazil.
We are a few weeks from the new summer season in Japan. Every year, when the hot and humid season breaks, the mosquitoes are everywhere, as they need just standing water and some heat to breed. This year, Sapiens Global is developing a project to use a new technology to repel mosquitoes, not killing, protecting the environment using nanoparticles of a wide used non-toxic repellent.
At Marina Bay Sands Conference Hall, in Singapore, the 7th International Cafe Asia was officially opened on March 21st, with the presence of Mr. Chee Hong Tat, Senior Minister of State, Ministry of Industry & Trade and Ministry of Education. Sapiens Global exhibited for the 4th year, since 2016. For this event, the main topic was the “Fight Against Diabetes”, introducing the Brazilian range of low sugar products, featuring the stevia-based sweeteners, low sugar fruit juices and cakes and sweets preparations, by the Brazilian brands Lowçúcar and Magro. The soluble yerba-mate from Mateex was presented as a powerful aid in the treatment of diabetes. Fruit jams prepared by the 3rd generation of a family business from Rio Grande do Sul State, in Brazil, under the brand of Doces Vapor Velho were presented and positively tasted by the visitors with tangerine, orange and the tangerine-peppermint flavours. Kaffe-Kantate, a Brazilian blend of coffee with the new individual drip-filter technology made a huge success. The launch of the mineral water Acqua Única attracted locals interested in the pure water from Brazil, the largest reservoir of natural water in the world.
After 10 years working on Market Assessment between Asia and Latin America, Sapiens Global started to prospect the Portuguese market a year ago, at the International Business Meeting III, promoted by AIP-CCI – CCI, Portuguese Industrial Association/Chamber of Commerce and Industry. One year later, we are back in Portugal for a series of meetings in the North Region, in a perspective to support Portuguese companies coming to Asia, mainly Japan and China. The main targets are Food & Beverage importers in Asia but Education & Technology are some of the other areas our clients are looking for.
“The Economical and Political Outlook of Brazil”, after elections, was the theme presented by Mr. Peter Eduardo Siemsen, partner at Dannemann Siemsen, from Brazil at the opening of the seminar “New Trends in Brazilian Intellectual Property”. Around 50 attendees, including some of the most prestigious Japanese agents in the business of Intellectual Property joined the afternoon gathering at the Embassy of Brazil in Tokyo.
Following the initial presentation, Mr. Akiyoshi Imaura, Director of the Regional Cooperation Office of the JPO came to an overview of Brazil/Japan PPH Agreement. Discussions on Protection of Patents and Recent Developments on trademark prosecution and perspectives for Madrid Protocol were in focus, too. The final presentation, “How to effectively enforce IP rights in Brazil”, by Mr. Joaquim Eugenio Goulart, partner at Dannemann Siemsen, has led to a succession of questions and answers, with some specific questions about difficulties faced by Japanese companies in Brazil, regarding Intellectual Property and the long time required to process the applications.
Intellectual Property: Mercosur situation
Sapiens Global took the opportunity to better understand the situation in Mercosur as one of our clients is requiring patents and trademark registration to cover Brazil, Argentina and Uruguay.
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