After 10 years working on Market Assessment between Asia and Latin America, Sapiens Global started to prospect the Portuguese market a year ago, at the International Business Meeting III, promoted by AIP-CCI – CCI, Portuguese Industrial Association/Chamber of Commerce and Industry. One year later, we are back in Portugal for a series of meetings in the North Region, in a perspective to support Portuguese companies coming to Asia, mainly Japan and China. The main targets are Food & Beverage importers in Asia but Education & Technology are some of the other areas our clients are looking for.
“The Economical and Political Outlook of Brazil”, after elections, was the theme presented by Mr. Peter Eduardo Siemsen, partner at Dannemann Siemsen, from Brazil at the opening of the seminar “New Trends in Brazilian Intellectual Property”. Around 50 attendees, including some of the most prestigious Japanese agents in the business of Intellectual Property joined the afternoon gathering at the Embassy of Brazil in Tokyo.
Following the initial presentation, Mr. Akiyoshi Imaura, Director of the Regional Cooperation Office of the JPO came to an overview of Brazil/Japan PPH Agreement. Discussions on Protection of Patents and Recent Developments on trademark prosecution and perspectives for Madrid Protocol were in focus, too. The final presentation, “How to effectively enforce IP rights in Brazil”, by Mr. Joaquim Eugenio Goulart, partner at Dannemann Siemsen, has led to a succession of questions and answers, with some specific questions about difficulties faced by Japanese companies in Brazil, regarding Intellectual Property and the long time required to process the applications.
Intellectual Property: Mercosur situation
Sapiens Global took the opportunity to better understand the situation in Mercosur as one of our clients is requiring patents and trademark registration to cover Brazil, Argentina and Uruguay.
The DOT Group, a Brazilian corporation created in 1996 believes there are no limits of time or space for education or qualification of people. As the world is becoming more and more connected with telecom and all the technologies we have access nowadays, we met Mr. Luiz Alberto Ferla, CEO and Mr. Mario Hirose, Sales Director, to learn more about the expansion plans of DOT Group in Asia.
Mario Hirose and Luiz Fernando Ferla with Douglas Baquetti at The Embassy of Brazil
The meeting was organized by SECOM, the Trade Sector at the Embassy of Brazil in Singapore and, representing Sapiens Global, our Head of Business Development (Sapiens Global Malaysia), Mr. Douglas Baquetti.
As Brazil and Vietnam are in preparation for the celebrations of the 30th anniversary of diplomatic ties in 2019 and the business relationship of the two countries are increasing, Sapiens Global decided to include Vietnam in a prospection mission to explore new opportunities in trade. According to Apex Brasil, coffee and tea are traditional markets with opportunities to expand the Brazilian share in Vietnam and we are helping some of our Brazilian clients to come in. Besides the agrobusiness, Sapiens Global is representing a Brazilian company acting in the dental devices business.
Mr. Douglas Baquetti, Head of Business Development of Sapiens Global in ASEAN area, based in Kuala Lumpur, Malaysia, visited Hanoi for a series of negotiation in dental business during the VIDEC – Vietnam International Dental Exhibition Conference in Hanoi and had the opportunity to discuss a business approach at the Trade Sector of Embassy of Brazil. The Head of Trade Sector, Secretary Marcela Magalhães Braga and Mr. Douglas Baquetti registered the moment at the Embassy in Hanoi.
Expanding the business in Southeast Asia, Sapiens Global is now present in Kuala Lumpur, close to our new clients and enjoying the new business atmosphere in Malaysia. The relationship among Brazilian and Malaysian companies was increased this year with the new Brazil – Malaysia Business Council, launched last March 27, in Kuala Lumpur.
Mr. Danie Cheng, Mr. James Lam and Mr. Douglas Baquetti (Head of Sapiens Global Malaysia) in a meeting in Kuala Lumpur, July 2018.
According to Malaysian data*, in 2017 bilateral trade between Brazil and Malaysia reached a total of RM 12.7 billion, a figure that consolidates Brazil’s position as the main trading partner of Malaysia in Latin America. According to Brazilian data, Malaysia was Brazil’s main trading partner in ASEAN in 2017. Brazil is also the largest Latin-American investor in Malaysia. Malaysian investment in Brazil is impressive, with companies like Sapura, PETRONAS and Scomi leading the way.
*Joint Media Release. Malaysian-Brazil Business Council Launched (March 27, 2018)
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